摘 要
房地产开发项目的投资额巨大，建设周期长，影响因素多，因而存在着很高的投资风险。随着房地产市场的逐步规范竞争会日益激烈，房地产投资者靠侥幸获取投资成功的机会越来越少。因此在项目的决策阶段，为避免投资的盲目性，越来越多的房地产投资者把对项目进行的可行性研究作为投资决策的重要依据。
但中国的房地产业己经发展了近二十年，投资前的可行性研究却发展较慢。有的开发商要么不做可行性研究就盲目投资，要么虽然想做好可行性研究，却因缺少专业人才或者信息不全、经验不足，所采用的方法和手段不够丰富等，导致所做的可行性研究误差较大。
本文以郑州市一个具体的房地产项目为例，运用可行性研究的一般理论对项目的市场背景、项目区域市场状况、项目本身优劣势进行了全面的分析，提出了项目的市场定位及建设经营方案。在此基础之上，预测本项目经济上是否合理，财务上是否盈利，从而明确该开发项目是否可行。
由于楼盘定价是一个重要而又复杂的市场决策，需要权衡各方面的具体情况。但在实际操作中，决策者容易受市场其他信息的干扰，做出带有较浓主观色彩的决策。为了使项目价格更符合市场实际，在本可行性研究中利用了可比楼盘量化定价法和一元线性回归方程确定项目销售价格，意在对市场深入了解和对项目客观把握的基础上，制定一个合理的市场价格。除此之外，本文对可行性研究的结论进行了一定的反馈，分析造成误差的实际原因。这样做的目的是为了探求提高可研结论准确度的具体方法，从而为今后进行房地产开发项目的可行性研究提供借鉴。
随着房地产市场的发展，可行性研究会朝着更加专业化、社会化的方向发展，因此本文具有一定的实际意义。
关键词：房地产投资市场定位；财务评价；风险分析；土木毕设网
Abstract
Real estate item involves investment, lots of unstable affecting factors and thus big risks. Along with acknowledge with the discipline of the market and increasingly fierce rival in the field, developers will have fewer chances to build their success on the basis of luck. Therefore decision stage in item is perfectly important. In order to avoid and reduce the blindness of investments, more and more real estate investors pass the possibility research make policy to provide the basis for the investment.
But the real estate of China already through developed to be close to 20 years, investment front of possibility research development compare slowly. Some developer does not to the possibility research for the blindness investment, the other wants to work well the possibility research but lacking in experts market information and methodology at present market will reasonably lead to errors in feasibility study.
This paper taking a program in Zhen Zhou city as example make use of the general theories of the possibility research to the item of market background, item district market condition, the item good and bad carried on the overall analysis, put forward the market fixed position of the and project to conduct the item. At this foundation on, forecast the item economy ascend whether in reason, finance ascend whether earnings. Pass the possibility research, should develop whether item can go or not definitely.
Because the building dish list is an importance but again complicated markets decision, need to weigh concrete circumstance that everyone faces. But in actual operation, the decision maker is interference by other information of market easily, doing to take the decision of have the thicker subjective color. For making the item price even match the market actual, in the decision of sale price, we use comparable quantitative price-setting method and two place linear regression equation, idea at to through understanding of market and to the item foundation of objective confidence up, draw up a reasonable of market price .In addition, this text carries on the certain feedback to the conclusion that possibility study, the analysis results in actual reason of the error marginal. Purpose of do like this is for investigating the concrete method that the accurate degree of conclusion can be advanced, thus grind to provide to draw lessons from for the possibility research that the aftertime carries on the real estate development item.
Along with the development of the real estate market ,the possibility research meeting toward wear more professional turn, acculturation of direction development, so this paper certainly have actual meaning.
Key words: Investment in real estates; Market positioning; finical evaluations; Risk analysis.
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